Keep the relationship with your desk.
Coordinate sellers, buyers and service providers through the intermediary. Control when introductions happen and which contact details are shared.
You decide who gets connected.
Physical commodities / Built around the intermediary
Your relationships.
Your pricing.Your desk.
You bring the relationships and make the deal. Moreton Desk coordinates the work around it—from separate buyer and seller conversations to delivery and settlement. Keep control of your pricing, your margin and what each party sees.
WhatsApp + SMS · English + Spanish
Your commercial terms stay under your control.
Moreton DeskBusiness account
TODAY
Seller has 200 hogs at $86.50 carcass. Quote Buyer B $88.00 for next week.
I’ll prepare a separate buyer quote. Your supplier price stays private.
Your desk · DSK-2041
| Buy price | $86.50 / carcass cwt |
| Buyer quote | $88.00 / carcass cwt |
| Gross spread | $1.50 /cwt before costs |
Send Buyer B their quote?
Send quoteReview terms
Send quote.
Sent. Buyer B receives $88.00 and their delivery terms. Your purchase price and margin stay in your desk.
Broker view onlySeparate terms. Private margin.
Illustrative workflow · Sample data, not a live conversation
Built for the desk in the middle
BrokersMerchantsTrading desksOperations teams
The relationships are yours. So is the commercial edge.
You connect the trade.
You connect the trade.
Keep control of both sides.
The seller has a price. The buyer has a requirement. Your value is bringing the two together and getting the trade done. The software should strengthen that position through every negotiation, handoff and settlement.
Negotiate each side independently.
Maintain separate purchase and sale terms. Review your spread or commission privately, with freight, fees and adjustments visible to the authorized desk.
Each party sees their own terms.
Deliver on the deal you made.
Coordinate contracts, inspections, loads and payments without exposing the other side’s commercial position. Keep the working history behind every trade.
The follow-through stays with your desk.
How it works / Two commercial sides. One coordinated trade.
Work both sides.
Work both sides.
Keep the economics private.
Give the agent your instructions by text. It coordinates each side separately and brings decisions back to your desk. Follow an illustrative buy-and-resell trade; a commission brokerage can use a different fee structure.
Start with your relationships.
Capture the seller’s offer and the buyer’s requirement in separate conversations. Link them inside your desk without automatically introducing the parties or exposing their terms.
- Use your established suppliers and customers
- Control introductions and contact sharing
- Keep each conversation linked to the internal deal
DSK-2041 / Market hogsSourcing
200 head
Market hogs · Pickup next week · Private desk view
Supplier offer$86.50 / carcass cwt
Buyer requirement200 head / next week
Commercial visibilitySeparate by participant
You choose the counterparty and what information to share.
Sample trade · Explore each stage above
On the phone. Across the desk.
Your desk sees the economics.
Your desk sees the economics.
Each party sees their part.
Buy and sell terms, gross spread, costs and approvals come together in the authorized desk view. Messages and documents go to the relevant party with the information they need.
Moreton Desk / Private broker workspaceIllustrative / Authorized desk only
Your trading day.
Sample snapshot / 10:31 AM3Open deals
1Load in transit
2Decisions waiting
| Deal | Product | Stage | Next action | Details |
|---|---|---|---|---|
| DSK-2041 | Market hogs199 head loaded · Buyer B | In transit | Monitor delivery | |
| DSK-2058 | Market hogs200 head · 4 buyers invited | Bids received | Review offers | |
| DSK-2049 | #2 yellow corn5,000 bu · Elevator C | Counteroffer | Approve price |
DSK-2041 · Delivery in progress
NEXT: CONFIRM RECEIPT
ETA 11:40 AM. One head held back at loading; delivered weight and grade will determine the invoice.
Sample data · Select “View” to explore a deal · Product views are illustrative
Seller view$86.50 / carcass cwt
Their sale price, pickup details and payment terms. No buyer quote or desk margin.
Buyer view$88.00 / carcass cwt
Their purchase price, product specification and delivery terms. No supplier price or desk margin.
Authorized desk only$1.50 / carcass cwt
Gross spread before costs. Both prices, freight, fees and adjustments stay in the private desk.
Illustrative buy-and-resell model · Commission brokerage uses the agreed fee structure
Find the exception.
See the missing document, pending approval or delayed load that needs attention.
Control the handoff.
Buyers and sellers receive their own terms. Carriers receive load instructions. Your desk controls commercial disclosures.
Keep the economics private.
Purchase price, sale price, commission and internal margin belong in the authorized desk view.
24 conversations / 7 roles
Explore phone use cases
See the desk from every phone.
Buyers, sellers, brokers, vets, carriers, drivers and operations. Explore the requests, negotiations and handoffs—with each participant’s information kept separate.
The capabilities behind the conversation
From private negotiation
From private negotiation
to coordinated delivery.
The agent works around your role in the transaction. Separate conversations, prices and documents connect to one internal trade record, with access scoped to each participant.
Walk through your workflow with us ↗Rollout is scoped by commodity, location and required integrations. Partner services and availability are confirmed before onboarding.
01Find and price the opportunity
Match supply and demand by specification, volume, timing and distance. Review market references in your private desk, then set the price you want to quote each side. Internal pricing inputs and spread are not automatically shared.
02Agree the terms with context
Review counterparties and set limits for each relationship. Prepare the appropriate buy-side and sell-side agreements for a resale trade, or brokerage documentation for a commission model. Route each document to its intended recipient.
03Get the product ready to move
Coordinate required inspections and collect the documents for the load. Keep livestock health certificates, origin records and movement paperwork together; flag gaps before dispatch.
04Coordinate delivery, not just dispatch
Collect carrier quotes, route the rate for approval and keep load instructions with the driver. Share available tracking and ETA updates, coordinate storage when needed and reconcile weights and grade against the agreement.
05Connect delivery to settlement
Reconcile the supplier payable and customer receivable separately, or track the agreed brokerage commission. Keep invoices and payment instructions specific to their recipients. Escrow, advances and cargo cover can be scoped through available partners.
*Subject to partner availability, eligibility and agreed terms. No funding or coverage is guaranteed.
06Know what the trade actually delivered
See gross spread or commission alongside freight, fees, adjustments and claims. Review net deal economics in the authorized desk view. Organize physical exposure for discussion with your futures broker without exposing private terms to counterparties.
Moreton Desk does not execute futures trades.
Designed around your judgment
Delegate the follow-up.
Delegate the follow-up.
Control the disclosure.
Decide what the agent can do and what each participant can see. Commercial commitments, introductions and sensitive information stay under the intermediary’s control.
The agent coordinates
The work around the trade.
01
Gather the information
Offers, bids, quotes and counterparty records.
02
Prepare the next step
Contract details, document requests and load instructions.
03
Keep people informed
Reminders, exceptions, ETA changes and payment status.
You authorize
The decisions that commit you.
01
Price and commercial terms
Separate buy and sell prices. Your counteroffers and acceptance.
02
Counterparties, contracts and disclosures
Your limits, your signature and what goes to each side.
03
Freight spend and money movements
Your rate approval and payment authorization.
Internal deal history. Participant-specific messages and documents.No automatic sharing of the other side’s price or your margin.
For producers / Before the first offer
The next trade starts
The next trade starts
inside your operation.
Connect barn or lot inventory, weights, feed and reminders to the trading workflow. Know what is approaching market readiness, then use that context to plan the sale and pickup.
Farm workflows are scoped to the records you maintain. Veterinary decisions remain with your veterinarian.
1,184Head on hand
262 lbAverage live weight
4 daysFeed remaining
Next action
Review the feed order and confirm the next group’s sale window.
Review the feed order and confirm the next group’s sale window.
Illustrative data · Actual readiness depends on your operation
The starting point
Work with our desk.
Work with our desk.
Or power your own.
Moreton Desk is designed for two ways of working: Moreton coordinating the trade as the intermediary, or independent brokers and merchants using the software to run their own desk. In both, the intermediary controls the relationships, commercial terms and information shared.
The foundation brings together Moreton’s SwineDesk and freight workflows. Livestock is the starting point, with grains and softs scoped around their own specifications, documentation and delivery requirements.
SwineDeskFreight & DispatchMoreton Desk
Before we talk
Fair questions.
Bring the specifics of your operation. We’ll show you the fit, the boundaries and what it takes to get started.
Can the buyer see my purchase price or margin?
The intended access model keeps buy-side and sell-side commercial terms separate. The buyer receives their quote and agreement; the seller receives theirs. Your internal prices, spread and margin belong in the authorized desk view. Participant permissions and document routing are confirmed as part of implementation.
Does this work for both resale and commission brokerage?
The deal structure must reflect how you actually trade. A merchant buying and reselling needs separate purchase and sale terms, payables and receivables. A commission broker needs the agreed fee and appropriate brokerage records. We scope the workflow to your business model and disclosure requirements.
Who is Moreton Desk for?
Brokers, merchants and physical trading desks coordinating both sides of a transaction. Producers and buyers can work through Moreton as the intermediary, while independent intermediaries can use the desk for their own relationships.
Do my counterparties need a new app?
The messaging workflow is designed around WhatsApp and SMS, so participants can communicate through familiar channels. Your internal team can use the web desk for the broader view. Identity checks and signature or payment steps may require additional verification.
Can it work with my existing buyers and carriers?
Your existing relationships are the starting point. Buyer and seller conversations remain separate. You control introductions, contact sharing and which documents and instructions go to each participant.
Will the agent trade or move money without me?
Commercial commitments and money movements require your approval. The agent coordinates the information and follow-up within the scope you authorize; you retain control of prices, contracts, counterparty limits and payment instructions.
Which commodities and regions can you support?
Livestock is the starting point. Grains and softs are part of the broader workflow. We confirm commodity, geography, messaging coverage, documentation and partner availability when scoping your rollout.
Where does the market context come from?
Market context brings together available futures references, USDA cash reports and local basis information. Review the source, date and price basis alongside a reference. A reference price is context for negotiation, not an executable quote or a guaranteed sale price.
What about escrow, advances and insurance?
These are partner-dependent services, scoped separately where available. Eligibility, provider, fees, coverage and funding terms must be confirmed before use. Moreton Desk does not promise credit approval, same-day funding or insurance coverage.
Does it support English and Spanish?
English and Spanish messaging are part of the workflow described here. We’ll confirm the channels and language requirements for each participant during onboarding.
How do we start, and what does it cost?
Start with one real workflow: your commodity, participants and recurring friction. We’ll walk through it, identify the required integrations and services, and provide a written scope and quote before you decide to proceed.
Bring your next trade
Let’s follow it
Let’s follow it
all the way through.
Show us how you source, price and manage both sides of a trade. We’ll walk through the private desk, the participant views and a practical starting scope for your business.
01Your product, counterparties and workflow
02Separate pricing, participant views and approvals
03A practical starting scope and written quote